CAC / LTV & Unit Economics Calculator
Calculate customer lifetime value, payback velocity, and acquisition efficiency against venture benchmarks.
$1.5K
$250/mo
Gross Margin (%)75%
Monthly Customer Churn (%)2.5%
Unit EconomicsHealthy
LTV : CAC Ratio
5.0x
Meets or exceeds 3x venture capital benchmark
Customer LTV$7.5K
CAC Payback8.0 Months
Average retention lifespan is ~40 months. Payback under 12 months is considered healthy for venture-backed startups.